As part of my Adobe Marketing Specialist certification journey, I created and end-to-end marketing campaign for dataNEST, a fictional smart home security company that embodies the intersection of cutting-edge technology and family protection. This comprehensive project showcases the strategic development of two distinct buyer personas—from the tech-savvy early adopter to the security-focused family-oriented homeowner—and demonstrates how targeted messaging can effectively guide different customer types through each stage of the marketing funnel.
The campaign features a detailed two-month content strategy that leverages social media engagement, educational blog content, strategic paid advertising, and authentic influencer partnerships to create multiple media touchpoints that address the unique emotions, actions, and pain points of each persona. Through data-driven optimization strategies, this campaign illustrates how modern marketing can create personalized customer journeys that drive meaningful engagement from initial awareness all the way to final purchase—demonstrating the power of strategic, persona-driven marketing in today's competitive digital landscape.
Marketing Plan Slides
Content Pillar: Awareness Story Ad for
"Security-Minded Sara" Persona
Content Pillar: Awareness Story Ad for
"Tech-Forward Tyler" Persona
Following the marketing campaign, I created a comprehensive Campaign Analysis Report that transforms given performance data into meaningful strategic insights for future marketing opportunities. This analytical project examines campaign results across five key channels—social media, influencer partnerships, email marketing, search advertising, and in-store promotions—to uncover consumer behaviors and identify what truly resonated with target audiences. The report features engaging data visualizations that tell the story of ROI efficiency, conversion success, and audience preferences while connecting campaign outcomes back to the original buyer personas I developed. Through careful analysis of how different channels performed, this project showcases my ability to translate complex marketing data into clear, actionable recommendations that guide budget decisions, audience targeting, and omnichannel strategies—ultimately demonstrating how data-driven insights can shape more effective marketing approaches in today's evolving digital landscape.
Watch Campaign Analysis Report Presentation
Campaign Analysis Report Slides
