Project Overview
A local café approached me to design Point of Purchase (PoP) advertisements to boost sales of specific menu items. The project required creating two distinct types of promotional displays: one to accompany displayed "mock" entrées and another for placement near the register.
Design Challenge
The café had attempted to create their own promotional materials, but these self-made advertisements failed to integrate with their established brand identity. The disconnect between these materials and the café's main menu and environmental design created visual inconsistency, weakening their overall brand message.
Research & Analysis
Without access to an official style guide or brand playbook, I conducted thorough on-site research to ensure brand consistency:
• Photographed the café environment to document existing design elements
• Analyzed environment colors of warm tones balanced with cool ocean blues
• Identified their primary menu typeface as Bebas Neue
• Documented the café's distinctive ocean-aquatic theme
• Analyzed environment colors of warm tones balanced with cool ocean blues
• Identified their primary menu typeface as Bebas Neue
• Documented the café's distinctive ocean-aquatic theme
Solution
Drawing from my research findings, I developed PoP ads that seamlessly integrated with the café's established aesthetic. The solution incorporated:
• The existing Bebas Neue typeface to maintain typographic consistency
• A carefully balanced palette merging warm food-centric tones with ocean blues
• Design elements that complemented the café's aquatic theme
• Visual harmony with the surrounding environment and existing brand materials
• A carefully balanced palette merging warm food-centric tones with ocean blues
• Design elements that complemented the café's aquatic theme
• Visual harmony with the surrounding environment and existing brand materials
Outcome
The final designs successfully resolved the initial brand inconsistency while providing an effective marketing tool for the café. The project delivered both immediate promotional materials and a sustainable solution for future marketing needs, ensuring long-term brand cohesion across all point of purchase displays.
Additional Value
Beyond meeting the immediate needs of the project, I created a flexible template system that empowered the café to maintain brand consistency when creating future promotional materials. This template ensures their ability to showcase new menu items while preserving their enhanced and supported brand identity.